Who we be?!

we are a London based branding and web design agency, and we’re OBSESSED with making health and wellness brands look less… Clip Art #ComicSans.

we get it

Setting up a fitness business, salon or beauty business is time-consuming, and the last thing you want to do is faff over getting the logo and branding on point and eventually make a mess of it. So let us do it for you, we’ve done it for salons all around the world! Whether you’ve been around for 10 years or 10 minutes, freelancer or a business owner, we’re here to provide you with branding that stands out, engages with your audience and helps you turn your followers into paying clients.

Below is the longwinded version of what we do emotional response from the consumer – but the long and the short of it is, we’re here to make your brand look less rubbish – you’re welcome xo

Branding when done correctly should convey who you are as a company or individual in seconds. Your brand personality should shine through every part of your brand making it clear to your customers or clients who you are and what you stand for. With today’s short attention spans and saturated markets it is more important than 

ever to stand out from your competition and drive an emotional response from the consumer. 

We create effective design solutions. We base your brand identity on diligent research of your market, positioning, competition and ethos, working closely with you to ensure that your brand is correctly engaging your chosen market. We work with you to develop a functional brand identity that works on your behalf to engage customers and, in turn, generate revenue. If you made it through all that – it’s probably time to get in contact!

Transformed our business!

Working with Zero Sugar on our branding has transformed our business. We now have flawless consistency between our physical premises & online platforms. They were able to captivate the strong ethos behind our brand and convey it visually. Even though we are based overseas - the ease of communication between ourselves and them was second to none and any suggestions where done in real time and pinged over to us straight away. If you want your business to stand out - you need Zero Sugar!

The Collective by Lloyds Ireland

Utterly painless

The whole process with Zero Sugar was utterly painless. They understood what we wanted from the get go and interpreted the brief to perfection. They managed to unite our two brands seamlessly and gave us so much amazing material to work with. We couldn't be happier with the results and would wholeheartedly recommend the team to anyone looking for a branding expert.

Barcelona Hair Academy/WIT Salon Barcelona

Wow what a game changer!

I was nervous and hesitant for our rebranding as I thought I liked what we had and just wanted to add some colour, but I left Ollie to work his magic and wow what a game changer ? the best thing I’ve done so far , it has completely put us on another level ?

Olivia James Wirral

An absolute pleasure!

Zero Sugar were an absolute pleasure to work with! I contacted them to help me rebrand my salon and they did an amazing job. I wasn’t really sure what direction I wanted to go with things, but they knew exactly what to ask to help get me on the right track. They were wonderful at listening and paying attention to detail. They were was also very creative in finding ways to help me figure out how to make my branding meaningful as well as aesthetically pleasing. They was very patient and the turnaround time was great. All in all, Zero Sugar exceeded my expectations and I look forward to working with them again in the future!

Naturally Pure Salon Missouri, US

Incredible job!

Zero Sugar did an incredible job with our rebranding mission. The whole experience and collaboration were purely enjoyable, and most importantly, professional and timely. They sent us a couple options for revisions and spot on, they found us. They were very considerate to all our requests and always managed to come up with the best solution. We cannot thank them enough for making our dream of having a strong and colourful brand come through. Thank you Zero Sugar!

VA Salon London


well that was boring, let’s go look at the pretty things


Display your work in a bold & confident manner. Sometimes it’s easy for your creativity to stand out from the crowd.